If you are walking down the street and you need a Taxi your senses are finely tuned to spot that little light in the midst of all the traffic, noise and other people. It’s a bit like trying to attract attention on the Internet. Understanding what the brain is doing in this situation gives us clear guidance as to the answer. The brain is receiving masses of signals up your spinal column all the time – try stroking the hairs on your arm. See! You feel them immediately….but, why haven’t you been feeling them since you woke up this morning? The answer is in your ‘Headware’ . Your brain filters out ALL that is not RELEVANT. Years of evolution have fine tuned us to spot danger and opportunity to survive. It’s a very strong effective ‘headware package’ that’s running – it’s very effective at getting your taxi – but it excludes everything else!
So, before you post your message you must know what’s relevant in any given set of circumstances. All sites, Google, wordpress, are looking automatically, like you for KEY WORDS. Look to your right…. The system has picked out key words that it thinks are RELEVANT.
Let’s look at Your Company and see what’s relevant to you and your customers.
How relevant is the finance function of the business to your job? How relevant is their knowledge about the importance of the efficient monitoring and recording of all financial aspect to your job Is it as RELEVANT to each of the people you are responsible for as you?
How relevant is your effectiveness to your business plan and your financial health? Ask yourself the questions. Is what you are doing, and see as relevant, as relevant to the people you are employing?
Start noting key words not sentences.
How relevant is everything you do to your clients? If they were to be asked the same question, would the answers match? Look at what you present to the world, whether it is written, an email, or on your website. Is it RELEVANT Are you relevant or are you irrelevant? When you and your actions become relevant to your client they will ask you to provide goods and services. It is relevant to them…..what is irrelevant to them?
Ask yourself the question: how relevant is what you are currently offering to all of your clients? How relevant is what you think (as the manager) you are offering to your clients, to each of the people you employ? Is it ‘just making the grade’ or is it the most relevant thing they have during their working time?
How relevant is the administration of your business to the overall effectiveness of your team plan? Where does it become irrelevant? What are the consequences of it being irrelevant? How relevant are the goals of your team to the goals of the administration team? Are you just the ‘ bloody nuisance down the corridor’ or do they see it as a most important part of their job to keep you being as effective as possible? How relevant are all the people who interact with you and your department to them and their department?
Note the key words
The Management function
Whether it’s a board of directors, or the managers the shareholders expect them to produce the best. The level of performance poses a question -what level of performance is relevant? – you know perfectly well what happens if it becomes irrelevant because – You are not fulfilling your targets, you are not up to the grade. Then it becomes very relevant to you personally. It used to be ‘ if at first you don’t succeed try, try, again……’- It isn’t in today’s world, it’s ‘if at first you don’t succeed – fix the blame fast! Well, ‘fixing the blame fast’ is one way of doing things but it does tend to focus the minds of the people on the relevance of ‘how to avoid a crisis” as opposed to anticipating events before they become a crisis.
So, in conclusion, look at your work, look at your family, look at yourself – you know who all the relevant people in your tribe Work out your RELEVANT key words.
What’s is their relevance? If you are not getting 100% relevance in all the areas that count, with all the people that count, then you will become an outcast in the ‘village’. You won’t see it to begin with, but people just stop asking you around, they stop asking your opinion, they don’t return calls or emails, and that fantastic brain of theirs starts to use ‘creative avoidance’ in order to minimise your irrelevance.
Now TAXI! -Or call us…